Quiet, and expensive about it

Most menswear shouts. A logo across the chest, a slogan down the sleeve, a season that expires. Lords does the opposite: one mark, stitched small, on cloth heavy enough to be worth the stitching.

There is no artwork to browse and no range of graphics to pick from. There is a garment, a colour, and a Q — dark browns, mosses and charcoals, the palette of a panelled room at dusk.

Everything is embroidered to order in Britain. Nothing sits in a warehouse waiting to be discounted.